Work from home, online classes drive gadget sales - Times of India

Kolkata: Twelfth grader Nafisa Khondaker was seen at E-Mall with her parents discussing laptop configuration with a seller. She was keen on buying one that would help her seamlessly attend online classes. At the same market, IT professional Abhik Ghosh bought a new smartphone to ensure his work-from-home needs were met without a glitch.
Nafisa and Abhik are among several students and young professionals who are driving gadget sales amid the pandemic, when remote working, e-lectures and even virtual PTMs are norms.
“We don’t know when schools will reopen. There was a time when parents warned us against extensive gadget use. Now, the pandemic has given us the licence to own the best in the market,” said Nafisa, a student of Our Lady Queen of the Missions School. Abhik admitted that a laptop and a mobile phone had become the “most important things” in his life over the past year along with “reliable” internet connectivity. “My phone wasn’t properly working and I had to immediately buy a new one,” he added.
While the Covid lockdown took a toll on most businesses, many shops at this Chandni Chowk mall made hay because gadgets kept the world going. “During the first wave, the demand had plummeted. But, once WFH became the norm, the sale of smartphones, tablets and laptops picked up. The demand is still rising,” said Bhaskar Bhattacharya, manager, Bard Roy Infotech Pvt Ltd.
There has also been a paradigm shift in consumer behaviour because of lifestyle changes. With health and wellness practices gaining ground, the demand for wearable electronics has gone up. “Many people are buying smartwatches and fitness trackers that facilitate monitoring of oxygen saturation, sleep cycle, steps covered, calorie consumption and heart rate, among other things,” said Suman Paul Roy, an employee at Bhajanlal Commercial Pvt Ltd.
Gaming peripherals are witnessing a huge demand too. “Being confined indoors has prompted many to take extra interest in video games. Before Covid, we hosted in-store gaming tournaments. Now, we have expanded our presence online,” said Amit Dey, an employee at Republic of Gamers, an exclusive gaming store that opened in Kolkata in 2016.

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Work from home, online classes drive gadget sales - Times of India
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