When Tania Boler began raising funds for a wireless, smartphone-controlled device to help women strengthen their pelvic floors, prospective male investors were hesitant to speak.
“We were talking about tech to put inside the vagina. It’s a very binary issue, so a lot of investors just wouldn’t even take the meeting,” Boler, founder and chief executive officer of Elvie, said in an interview. “They were completely uninterested.”
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February 01, 2022 at 05:45PM
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Elvie Pump's Investors Now Get Why the Breastfeeding Gadget Needs Bluetooth - Bloomberg
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